Royalty Free Video - Terms You May Encounter When Licensing
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by: BryanMullennix
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With video on the internet growing by leaps and bounds these days a lot of people have a desire to include stock video in their projects. If you have never licensed stock footage before it's reasonable that you will have some questions about what some of the words mean. Stock Footage - Stock Footage or or just footage nowadays generally refers to digitized video that is available to be purchased and included in a filmmaker, advertisers, web designers or individuals existing video project. Saving both time and money, a video editor needing a shot of a specific subject can get what they want in minutes and get back to work without shooting it themselves or hiring someone else to produce it. Clip - Clip is a term that describes a short bit of stock video. Stock video is normally sold as single clips. Footage comes in clip lengths of a few seconds up to a full minute. Most clips average ten to twenty seconds. Royalty Free (RF) - Is a term that describes the licensing type the stock video footage is made available through. An RF license gives the end user, after an one-time payment, the rights to use and re-use the footage continuously in a limitless number of productions without added licensing fees. The copyright of the content remains with the creator and some basic limits apply (make sure to examine the conditions of the licensing contract for specifics). Rights Managed (RM) - While Royalty Free gives an all-encompassing use of a piece of footage, RM is a bit distinct in that the licensed rights of an RM stock footage clip are given based on a particular use and a limited time. RM purchases may be more or less expensive than an Royalty Free license depending on how you intend to use the clip. Due to this a Rights Managed sale ordinarily requires discussion with the footage producer or stock footage library sales staff. High Definition - High Definition or HD refers to the format of the footage. 720 and 1080 are the two different size formats that high definition footage typically is available in. The numbers refer to the up and down resolution and are generally shown in a format such as 1920x1080 (or 1280x720) where the first number refers to the horizontal resolution and the second digit describes the vertical resolution. Both formats display in a 16:9 widescreen format. Whether you need 720 or 1080 depends on the format of the remainder of the material in your video project. Footage can typically be scaled down if the original piece of video is a bigger format than your project calls for. Progressive and Interlaced - With progressive scan a dynamic picture is shown so that the lines of each frame are drawn consecutively in sequence. Two fields are used to display an interlaced footage frame. The first field draws all of the even numbered frame lines and the other field draws all of the odd numbered lines. The two fields display information opposite each other at a fast rate so that when viewed each frame looks like a complete image. An "i" or a "p" is often used along with the resolution numbers to indicate interlaced or progressive footage, such as 1080i. Audio - Audio refers to the sound track that may or may not be connected to the footage. It is commonplace for the majority of high definition video to not have a sound track. An editor most times will need to build a sound track using voices, music .etc. Licensing stock video is a relatively easy task. Now that you understand the basic terms involved it should be even simpler.
Sobre o Autor
CrackerClips Stock Media is a provider of royalty free Stock Video Footage. In addition to HD Footage, CrackerClips offers Stock Video for the Web specifically sized and priced for use on the web. The newest pack, the Nature Video Web Pack, is available for immediate purchase and download.
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